The companies of the Mibelle Group, which are active in the Personal Care & Beauty, Home Care and Nutrition sectors, are very successful internationally. Foreign business now accounts for around 70 percent of sales. However, there is less and less connection to Migros’ core business in Switzerland. While a number of products are manufactured for Migros supermarkets, this is only in small quantities compared to global sales. Mibelle has grown out of and beyond Migros, which is why there are fewer similarities and synergies today. Migros therefore considers the development opportunities to be greater under new ownership. However, Migros’ popular own brands, such as the “I am” care products or the “Handy” washing-up liquid, will continue to be available at Migros, manufactured by Mibelle under new ownership or by third-party suppliers.
Migros seeks new owner for Mibelle
