«We are confident that we can revolutionise the coffee market with CoffeeB»
What is CoffeeB?
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The first coffee capsule system that does not use any capsules at all
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This is made possible by using small, fully compostable balls of pressed coffee
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The coffee balls and CoffeeB machines are now available throughout Switzerland in Migros, Melectronics and Digitec Galaxus, as well as in France. Further markets will be added in due time.
«With CoffeeB, Migros is bringing together what was not possible before: a full taste experience, a measure of convenience and no waste at all,” says a pleased Fabrice Zumbrunnen. “We are convinced that, in creating CoffeeB, we have developed a technology that meets the needs of today’s consumers and will have a positive impact on the environment. The capsule-free capsule system fits perfectly into Migros’ sustainability strategy.»
«The simplicity of CoffeeB makes it hard to imagine how much internal development work and team effort went into creating the technology. From the conception to launch took five years and there were a number of missteps along the way. But the vision of developing a completely waste-free capsule system was always stronger,” comments Fabrice Zumbrunnen. “Congratulations and thank you for never giving up. In this respect, I hope that CoffeeB not only helps to ensure greater sustainability and less waste worldwide, but also inspires and motivates everyone in the Migros Group to launch and take part in further sustainable innovations and projects. Thank you.»